James Surowiecki writes in a recent issue of The New Yorker about “Status Quo Anxiety” as it relates to the US debate on health-care reform. He points to studies that show humans love what they already “own” juxtaposed to political polls that reveal Americans are simultaneously dissatisfied with their health-care services and reluctant to change in any significant way.

The academics Ziv Carmon and Dan Ariely showed the same thing in a real-world experiment: posing as ticket scalpers, they phoned people who had entered a raffle to win tickets to a Duke basketball game. People who hadn’t won tickets were willing to pay, on average, a hundred and seventy dollars to get into the game. But those who had won tickets wanted twenty-four hundred dollars to part with them. In other words, those who had, by pure luck, won the tickets thought the ducats were fourteen times as valuable as those who hadn’t.

—From “Status Quo Anxiety” by James Surowiecki,The New Yorker, August 31, 2009

Surowiecki goes on to suggest that the concept of status quo is, itself, at best tenuous. For most Americans, if you lose your job, you lose your health care insurance. The security we all cling to may not be a complete illusion, but it is definitely ambiguous.

"The Gulf Stream," Winslow Homer

Uncertainty, the natural human response to ambiguity, causes most people to look for certainty and that usually involves clinging to the familiar. But if a familiar approach hasn’t worked in the past or got us into trouble, it’s like staying with a sinking vessel.

In your work, are you willing to abandon a bad idea even though you “own it”?

Dr. Randall P White, yachtsman, in Miami regatta. Randy—evidently with a GOOD idea out front in number 42—is in the middle, sitting.

We have been studying the affects that ambiguity has on leaders for two decades. The uncertainty that we all feel in ambiguous situations appears to be both a challenge and an opportunity. The ability to fearlessly grapple with ambiguity might be a trait that competitive businesses should seek.

The first of the eight “enablers” sought through our 360 assessment “Ambiguity Architect®” is described as “motivated by mysteries.” While the purpose of Ambiguity Architect is to determine a person’s ability to navigate uncertain situations, we find that many of the contributing traits of high rated participants to be those that are desired by scientists, research and development, inventors and entrepreneurs. If the business environment continues to grow in complexity and scale, and we have many reasons to believe that it will, are these roles that grapple with the unknown not increasingly important to leaders across many industries?

Our data suggests high performers can thrive in uncertain situations in which the ambiguity is not a choice nor desirable. We can only speculate much beyond this, but it is compelling to ask: can leaders learn to seek out uncertainty and ambiguity as a business strategy? Does skill at “being uncertain” become a positive motivator for creative solutions by lessening the severity of judgment for “dumb questions.” If we are operating in uncharted waters who is to say we’re on the wrong course? Perhaps there is a new mode or style of leadership that pursues uncertain situations because of these factors.

In this era of uncertainty, we’re watching our greatest leaders emerge. These are folks who ignore the pessimistic attitudes around them, the too many cashed reality checks on the state of the global economy, and the risk and do something completely new. They move toward the unknown as a deliberate leadership strategy. They have to: it’s the only way they know how to behave.

Although we don’t always know what these leaders will do, new research shows that leaders like these share a set of measureable behaviors, including a penchant for risk, a dauntless attitude, relentless curiosity, and great skills—and while some are teachable, many are not.

We recently studied executives around the world using an assessment instrument called Ambiguity Architect. The instrument measures an executive’s tolerance for ambiguity and rapidly changing situations. As we move toward increasingly uncertain times, it’s essential to know an executive’s ability to manage uncertainty.

We find that those who are most adept at leading through uncertainty perform better than their peers, have a greater likelihood of being promoted, and are comfortable leading an organization through the uncharted waters of change.

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As president, Joe Leonard helped AirTran recover from one of the worst airplane crashes in history and shape the company into one of largest low-cost carriers in the nation. READ FULL ARTICLE.